MARCELLUS, N.Y. — The National Retail Federation projected Friday that Americans would spend $26 billion on Valentine’s Day. As of 3 p.m. Saturday, the village of Marcellus had contributed $47.13, derived from four separate transactions, two of which were the same man.
The breakdown, per receipts gathered at the Hannaford on East Main: one single long-stem rose ($8.99), a “Sorry I’m Late” card from the CVS card aisle ($5.49), a heart-shaped pepperoni pie from Pino’s ($18.00), and a six-pack of Genesee Cream Ale ($10.99), plus tax. The man who bought the rose returned forty minutes later for the beer.
“He paid in singles both times,” said Denise Trapani, who has cashiered at the Hannaford since 2009 and keeps a running mental ledger of the village’s romantic life. “I don’t grade. I just ring it up.”
The village’s only florist, Blossoms by Eileen, was closed Saturday. A handwritten note on the door explained that Eileen was in Syracuse helping her sister move and “honestly, the day got away from me.” A second note taped below it read CALL JOANNE — but did not specify which Joanne, or for what.
By 4:45, the CVS card aisle was down to a single Valentine’s option: a musical card shaped like a corgi that played a song no one could identify. It sold at 4:52 to a man who did not appear to want it.
Pino’s reported moving 11 heart-shaped pies, which owner Donny Pino called “about average for a Saturday with a gimmick.” He said the heart shape adds roughly four dollars and three minutes to a standard 14-inch and “doesn’t really hold the toppings as well as a circle, if we’re being scientific.”
Mrs. Loretta Henson, 71, who was walking past the Hannaford with a bag of sidewalk salt, said she had not received a Valentine since 1987 and did not consider this a tragedy. “Bill gave me good ones for thirty-one years,” she said. “I’m coasting.”
The NRF figure, if achieved nationally, would average roughly $78 per American adult. Marcellus, with a population of 1,800, would have needed to spend approximately $140,400 to hit its per-capita share. It will not.
At the Hannaford, Denise rang out the last Valentine’s transaction of the afternoon at 5:14 — a bag of dog food, a candy bar, and one rose pulled from the discount bucket, $13.27 total. The customer told her the rose was for his mother. She rang it up the same as everything else.